The concept of “Food and Success” workshop: casual dining, fast casual, the formats of city cafes and mid-priced restaurants

Why London

  • It’s a homeland of successful business-models from single restaurant to the restaurant chain
  • It’s a city that grinds enormous quantity of restaurants and bars in its millstones, in which only strongest ones can survive
  • It’s a city-trendsetter and a firing ground for the realization of bold ideas that further spread around the world
  • It’s a financial center of Europe that forms one of the “Big Seven” world cities of the future
  • It’s a city where British aristocracy gives in to the vast migrants’ cultural and gustatory peculiarities, whereas former colonies introduce the richness of tastes into restaurant life of the megapolis

Preliminary program 

Day 1: arrival to London, settling, adaptation

Free time

Day 2: Introduction day

After lunch we are meeting together for the introduction within the group and having a masterclass on trending cocktails in gastrobar group “Drake & Morgan”

Drake & Morgan Group is the unique bar and restaurant chain in London, Manchester and Edinburgh, which offers signature cocktails and dishes as well as wide assortment of speciality beers and wines

We will talk about the program with its plans and goals

Day 3:

09:30 We are meeting for “Food and Success” session in the gastronomic hub Carousel

Carousel is a hybrid project that combines restaurant and pop-up venue for temporary cafes where regularly gather young and ambitious cooks from all over the world

We will meet with the owners of Carousel and discuss the business-model of gastro-hubs

Lecture №1 Business game with Anastasiya Antonova

The lecture on restaurant sales, events, and corporate sales in the restaurants: pre-opening marketing


Lecture №2 How to open a restaurant in London: from pop-up to a city cafe

Lecture №3 Restaurant branding. British successful case studies.

Business lunch in Zelman Meats with Global Craftsmen Group operation manager David Straus

 Zelman Meats is a semi-industrial, accessible, and simultaneously cozy steakhouse named after his founder Misha Zelman. Two of the Zelman Meats restaurants became winners in the nomination “Best Steaks and Grill”  in London Restaurant Awards 2017

Global Craftsmen Group is a restaurant consulting agency founded by a successful restorateur Mikhail Zelman. GCG comprises from intensive masterclasses on handling steaks, poultry and burgers, as well as consultations on restaurant opening together with marketing and sales strategy

15:30-18:00 Trend-tour around signature restaurant conceptions of London

18:00-20:00 Meeting with Yevgeniy Chichvarkin in Hedonism Wines

Hedonism Wines is a fine wine and spirits boutique opened in August 2012 by Russian businessman and entrepreneur Yevgeniy Chichvarkin. Opened recently, it already became one of the most popular wine projects of present time

Dinner at personal expenditure.

Day 4

09:30 “Food and Success” lecture in gastro-hub Carousel

Lecture №1 Trends in British restaurant business that influence the world or are adopted from other countries

New business-models: virtual restaurants, food halls (food courts and hybrid spaces)

Lecture №2 Meeting with legendary large-scale restaurant critic, Joe Warwick who has established “50 Best Restaurants” award and wrote the bestseller Where Chefs Eat. He will talk about the award game, Michelin, and new upcoming event in the world rating system for “World Best Restaurants Awards” restaurants that will be launched next year for the first time

Business lunch in Dishoom Kings Cross. Meeting with the manager of super-successful ethnic restaurant chain in Great Britain

Case study- from idea to the plate

Dishoom Kings Cross is a noisy Indian cuisine restaurant that combines the dynamic style of Bombay streets with vintage splendid interior strokes

The second half of the day is going to be designated for attending top casual, fast casual and fine casual restaurant conceptions

Dinner in Sabor, a brand new conception that currently tears all gastronomic London apart.

Sabor is a Spanish cuisine restaurant with a separate hall for Spanish grill that serves a contact version of legendary seafood bar Barrafina.

Sabor as a carefully crafted concept of Nevies Barragan, is a gastronomic tour around Spanish provinces: from Andalusian tapas-bars through Castille asadors to seafood restaurants of Galicia. The recipes pursue only traditional ingredients and cooking styles for authentic representation of Spanish atmosphere

Bar program for the evening.

Day 5

09:30 “Food and Success” lecture in gastro-hub Carousel

Lecture №1 “How business works” of Pret-A-Manger, a session led by Mark Palmer, the marketing director of Pret-A-Manger, member of board directors and the investor of several food start-ups.

We will talk about fast-casual restaurant concept of quality fast food restaurant chain Pret-A-Manger International

Pret-A-Manger (Pret) is an international chain of sandwich-shops headquartered in Great Britain since 1983, including around 500 restaurants in 8 countries. The company has acquired a reputation of fresh ecologic production advocate

Lecture №2 “How business works” of Wagamama, a session led by asian fast-casual restaurant-chain operation manager Alan Yao

Wagamama is the asian cuisine restaurant chain inspired by scents of Japan. According to July 2017 statistics, the chain includes more than 140 restaurants in 23 countries

Business lunch at Dinner by Heston Blumenthal, meeting with Ashley Palmer-Watts, operation manager of legendary Heston Blumenthal’s The Fat Duck Group

Dinner by Heston Blumenthal is a luxurious restaurant, Blumenthal’s brainchild, and the embodiment of historical British cuisine in pertinent elegant interior

The Fat Duck Group is a restaurant chain that among others includes three Michelin-starred restaurant by Blumenthal known by its innovative and inventive reputation

After lunch, we are having an investigation of new conceptions and business- models

Dinner at Kitchen Table, a secret restaurant by JKS group, and meeting with the owners of this restaurant concept

Kitchen Table is a table for 20 people around the open kitchen, where you can personally observe chefs’ artistry in creation of various dishes. Such realistic embodiment of kitchen theater was deservedly rewarded with a Michelin star in 2014

JKS is a restaurant chain, that includes legendary Sabor and Lyle’s, whose role is the expansion and enrichment of London restaurant scene

Day 6:

Today we dedicate our time to City and hipster district Shoreditch

We do not remain on one place but have a walking seminar accompanied by the best Shoreditch and street-art guide Konstantin Pinayev!

We will start from the breakfast in City, continue our tour through the most legendary gastronomic venue Borough Market, have simultaneous lunch and meeting in the most fashionable place of the year- Taqueria El Pastor. We will talk with the owners of taqueria about the penetration of ethnic Mexican cuisine with non-local produce into the premises of  megapolis

Taqueria El Pastor is a buzzing Mexican spot, where customers are once and for all persuaded that the South-American cuisine is not only tortilla and guacamole. The name of taqueria reminds the owners their native tacos al pastor that they have implemented in London

We are heading to Shoreditch district where we embark our tour on new reorganized gastronomic venue Kitchens on the Spitalfields market. Afterwards, we proceed to street-art tour and then meet with the Box Park management

Box Park is a first shopping mall that synthesises the concept of modern food market with vast assortment of local and international brands that create a unique experience of gastronomy and shopping. Box Park is a legendary European pop-up retail venue built from ship containers

Observing street-art, street-food, and new gastronomic venues in the most creative district in London. Speakeasy Shoreditch bars.

Day 7:

Day designated for independent examination of conceptions. Business-quest

We insistently recommend to keep this day in your schedule

At 20:00 we are meeting for farewell cocktail in Heron Tower skyscraper in Sushisamba and Duck & Waffle bar

Sushisamba offers Japanese-Peruan-Brasilian sushi  in the restaurant with the largest panoramic terrace in Europe on 38th floor of Heron Tower

Duck & Waffle is a twenty-four-hour restaurant that offers a playful interpretation of traditional British cuisine intertwined with sophisticated European tendencies

Program cost includes

  • Lectures, seminars and workshops from leading British experts
  • Tickets for city transportation
  • Excursion
  • Meals= lunches
  • Welcoming and farewell cocktails
  • Translator-guide
  • Photo shoot and personal fotoalbum for download
  • Conference-halls and equipment
  • Escort

Additional cost

  • Plane tickets, housing, to/from airport shuttles, breakfasts and dinners

*Dear Customer! To participate in the event, make an advance payment of 30% of the ticket price for 60-31 days before the start, the balance (or 100% of the ticket price) – for 30 days. Unfortunately, in case of refusal to participate in the event 30-21 days in advance, we will be able to return only 50% of the ticket price. In case of cancellation for 20 days or less before the event, the ticket price is not refundable.

**The program is a concept, it will change and improve right up to the departure.