The burger, made from wheat protein, coconut oil and heme, a molecule that gives beef its colour and metallic taste, has been lauded by the likes of chef David Chang. It now sits proudly on the bar menu at New York’s one Michelin-starred Public restaurant, headed by chef Brad Farmerie, though it is already available at a handful of restaurants in the US, including Chang’s Momofuku Nishi in New York.
Impossible Foods, the company behind the burger, which has previously received financial backing from Bill Gates, claims producing one of its burgers utilises 95% less resources than a traditional beef burger.
CEO Pat Brown told Business Insider: “[Chef] Farmerie has chosen to serve our burger as meat, which sends the message that the best meat in the world doesn’t have to come from animals.”
Watch a vegan and a non-vegan try the Impossible Burger below.