These days, you haven’t been to a hot spot unless you’ve snapped and grammed the evidence. Restaurants and bars throughout Manhattan have cottoned on to this trend and more and more are designing unique spaces, dishes or speciality drinks in a bid to encourage customers to get those snaps up and spread the word. We are shamelessly all for this and are loving some of the new openings that we can visit in NYC to fill our Instagram newsfeed with so we’ve rounded up some of the best ones here for you. Get your filters at the ready…


Cha Cha Matcha

Cha Cha Matcha, Nolita, New York

Cha Cha Matcha, Nolita, New York

With the matcha-movement well and truly taken off in NYC, this new spot which opened earlier this year has already seen the likes of Gigi Hadid, Taylor Hill and more come for their green-hued fix. The space is filled with lots of little nooks to get cozied into setting the perfect backdrop for some snaps. Hot and cold drinks come in a pink-and-green print, their sleeves printed with “Thank you so matcha” and the menu features creative twists on the matcha theme such as coconut matcha lattes, matcha pastries and (an incredibly popular) matcha soft-serve. Read more


Kellogg’s NYC

Kellogg's NYC, Times Square, New York

Kellogg’s NYC, Times Square, New York

This nostalgic little number comes from NYC dessert extraordinaire, Christina Tosi. Working with the mass-brand Kellogg’s, this spot on Times Square serves up childhood classics in a fun environment. Place your order at the counter and then wait as your cereal appears in a nearby locker that can only be opened by you. In true Tosi fashion, all dishes are vibrant and colorful and use inventive twists on the classic cereals. Read more


Black Tap

Black Tap Down, Soho, New York

Black Tap Down, Soho, New York

Of course, no foodie-grammer in their own right would miss out on an opportunity like Black Tap when scouring the city for photogenic foodstuffs. Their shakes went viral last year and are still cropping up on newsfeeds throughout the city. So popular have they become that they launched Black Tap Down – an extension of their original Soho location – to cater to the demand. Read more


Loopy Doopy Rooftop Bar

Loopy Doopy Rooftop Bar, Conrad Hotel, New York

Loopy Doopy Rooftop Bar, Conrad Hotel, New York

Head to this rooftop bar before the cold weather gets unbearable and sup on alcohol-infused ice pops whilst taking in awesome views of the Statue of Liberty. The rooftop opens every summer (usually starting in April) and, if you haven’t seen them all over the ‘gram’ before, then you’re going to love these amazingly photogenic cocktails involving the simple yet brilliant combination of prosecco and ice pops (made especially for the bar by NYC dessert shop People’s Pops). Find out more


Pietro Nolita

Pietro Nolita, New York

Pietro Nolita, Elizabeth St, New York

No prizes for guessing how this recent opening landed itself on the list. Head to this spot where the pink exterior will stop you in your tracks and lure you in with its pink glow. Everything inside is pink. From the bar stools to the toaster – it’s all pink. They’ve even got pink food that’s been naturally colored using specially chosen ingredients like beets. You will be spoilt for choice for ‘grammable’ options here. Read more


Katz’s Delicatessen

Katz's Delicatessen, Lower East Side, New York

Katz’s Delicatessen, Lower East Side, New York

Sure this place isn’t new – in fact, it’s an institution. But this iconic NYC establishment (also known for that scene in the movie, ‘When Harry Met Sally’) offers huge helpings of Insta-worthy sandwiches along with sides like latkes, pickles and knishes. Find out more


The Butcher’s Daughter

The Butcher's Daughter, West Village, New York

The Butcher’s Daughter, West Village, New York

This vegan spot has been attracting the health-obsessed masses from all over with it’s fresh juices, kale salads and the obligatory staple of smashed avocado. The Butcher’s Daughter originally launched in Nolita with a new outpost opening in the West Village earlier this year as well as a stand inside the Bowery Market which also opened earlier this year. Head here after yoga, snap some kale and take a ‘hangover cure’ juice to go. Read more 

Milk Bar

Milk Bar, Nolita, New York

Milk Bar, Nolita, New York

Famous for their birthday cake truffles and ‘crack’ pies, Milk Bar is showing no signs of stopping when it comes to expanding its offering throughout the city with seven locations in NYC alone. The most recent opening was in Nolita and serves up the signature Milk Bar favorites as well as some new additions.  Share your snaps of their soft serve along with everyone else in the city before devouring a few bites of cake or, better yet, sign up to one of their cake making classes and devour your own! Read more